12 - Branding Your Show


Branding can seem like such a vague and nebulous concept for many, and it kind of is. Ask any marketer or brand expert and everyone will have a different definition for you. 

Google says branding is: the promotion of a particular product or company by means of advertising and distinctive design.

Branding us so much more than that! To me it’s about the feelings you want your prospects and customers to have when they think about you or your show. 

One of the most important elements of your branding is your color palette, which can often inform your logo design, key art, website, social media look and feel, and more.

In this episode, we break down how you can start branding your show through a series of questions. Let’s walk through this together...



If you're a theatermaker, you know just how lonely it feels sometimes when you're creating something.

Maybe you're wondering 'what's next', or you're considering scrapping the whole thing and starting new, or maybe you're finally ready to approach producers with no idea of how to do that.

The TheaterMakers Podcast is here to help you along the way! 

I'm Kelly, a fellow theatermaker and the host of The TheaterMakers Podcast!

We know the theatermaker journey can be a bumpy road but you don’t have to do it alone! 

So we’ve made this podcast for just YOU. 

Tune in every Tuesday for hot tips, insider secrets, and compelling stories that will help you get your show produced and beyond. 

Subscribe to us on Apple Podcasts (it’s free!) And while you're there, leave us a review so we know what you're loving! 

And if you have questions for us, send us a DM on Instagram (@TheaterMakersStudio) so we can make an episode for you!


The TheaterMakers Podcast is hosted and edited by Kellyann Coyle, produced by Mary Elizabeth Dina, and distributed by TheaterMakers Studio.



The TheaterMakers Studio is a digital training program and community for theater makers at all stages in the process who want to get produced and take their career to the next stage. 

To Learn More About TheaterMakers Studio:

Website: www.TheTheaterMakersStudio.com

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